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Who we are
- Data controller: NAVANOVA (United Kingdom)
- Contact: contact@navanova.com
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What we collect
- Information you provide: Name, email, phone number, billing and shipping addresses, account details, order and return details, and messages you send to customer support.
- Payment information: Payments are processed securely by our payment providers. We receive limited payment details (e.g., transaction status, last 4 digits) but not full card numbers.
- Automatically collected data: IP address, device and browser type, operating system, cookie IDs, pages viewed, time spent, referring/exit URLs, and general usage patterns.
- Inferred data: Preferences or segments we derive from your activity (e.g., categories you browse or purchase).
- From third parties: Delivery updates from couriers, fraud-prevention signals from payment providers, and analytics/advertising attribution from partners.
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Why we use your data and lawful bases
- To process and deliver your orders, manage your account, handle returns/warranties, and provide customer support. Legal basis: Contract.
- To send essential service communications (order confirmations, shipping updates, security or policy notices). Legal basis: Legitimate interests and/or legal obligation.
- To maintain security, prevent fraud and abuse, and ensure site performance. Legal basis: Legitimate interests.
- To improve our products, site, and user experience through analytics and research. Legal basis: Legitimate interests.
- To send marketing communications and personalise advertising where permitted. Legal basis: Consent (and/or legitimate interests where allowed). You can opt out at any time.
- To comply with tax, accounting, and other legal requirements. Legal basis: Legal obligation.
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Cookies and similar technologies
- We use essential cookies for core site functions (e.g., checkout, account security).
- Performance/analytics cookies help us understand and improve how our site is used.
- Advertising cookies personalise and measure marketing, only with your consent.
Manage your preferences anytime via Cookie Settings on our site and through your browser. We will not use non-essential cookies without your consent.
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How we share information
- Service providers (processors): Payment processing, fraud prevention, hosting, analytics, email/SMS, customer support, fulfilment and shipping.
- Advertising/analytics partners: To measure performance and personalise marketing (with consent).
- Legal and compliance: Where required by law or to respond to valid requests from authorities.
- Business transfers: In connection with a merger, acquisition, or asset transfer, with safeguards and notice where required.
We do not sell your personal data.
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International data transfers
If your data is transferred outside the UK/EEA, we use approved safeguards such as the UK International Data Transfer Agreement/Addendum or EU Standard Contractual Clauses, with additional measures where appropriate. You can request details by contacting us.
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Data retention
- Orders and transaction records: up to 6 years for tax and accounting.
- Account data: kept while your account remains active; deleted or anonymised after inactivity.
- Marketing data: retained until you opt out or after 24 months of inactivity.
- Security/fraud logs: typically retained for 12–24 months.
We delete or anonymise data when it’s no longer needed for the purposes described above.
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Your rights
- Access, correct, or delete your personal data.
- Object to or restrict certain processing (including direct marketing).
- Withdraw consent at any time.
- Request data portability in a machine-readable format.
- Lodge a complaint with a supervisory authority (UK: ICO at ico.org.uk).
To exercise your rights, email contact@navanova.com. We may need to verify your identity. We aim to respond within one month.
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Children’s privacy
Our services are not directed to children under 13, and we do not knowingly collect their data. If you believe a child has provided personal data to us, please contact us and we will delete it.
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Security
We use appropriate technical and organisational measures to protect your data, including encryption (TLS), access controls, and regular monitoring. While no system is 100% secure, we work continuously to safeguard your information.
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Automated decision-making
We do not make decisions based solely on automated processing that produce legal or similarly significant effects about you.
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Third-party links
Our site may link to external websites. Their privacy practices are governed by their own policies; please review them before providing personal data.
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Changes to this policy
We may update this policy from time to time. The updated version will appear here with a new “Last updated” date, and we’ll notify you of material changes where required.
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Contact us
For privacy questions, requests, or complaints, contact: contact@navanova.com
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